Who We AreWe help businesses clarify their ideas, strengthen their brands, and build the systems that support sustainable growth.
Our work brings together strategic thinking, practical business experience, and design capability to help organisations refine their products, services, and brand presence. We work with businesses at different stages — from shaping early ideas through to improving established offerings, clarifying brand identity, and strengthening how businesses connect with their customers.
Our experience spans product development, branding, commercial strategy, and operational management. This includes areas such as manufacturing and supply chains, distribution, regulatory and compliance environments, and the practical systems that support businesses as they scale.
By combining creative thinking with real-world commercial experience, we help businesses turn good ideas into clear strategies, well-executed products or services, and stronger brands.
Our Team
Richard Vickers
Business and Product ConsultantRichard builds products and businesses.
Managing the commercial and operational side of product businesses, his experience includes general management, FMCG, e-commerce and retail strategy, and supply chain development across Australasia. He is well versed in manufacturing, distribution networks, transfer pricing and regulatory compliance, ensuring products move efficiently from factory to consumer.
His work in product development spans consumer goods, fitness, marine and construction products. He has developed numerous products and taken ideas from early concept through design, manufacturing, and market launch. His experience includes CAD design, prototyping, international manufacturing, and packaging development, with a focus on practical, commercially viable products that solve real problems.
Creative ConsultantAnna de Jong
Anna creates brands, products, and visual identities.
As a qualified industrial designer with a strong creative foundation, her work spans product design, graphic design, illustration, and visual storytelling. She brings a thoughtful design approach to shaping how products and ideas are expressed, combining technical design skills with a strong sense of form, colour, and composition.
With a keen eye for branding and aesthetics, Anna focuses on how design influences perception. She helps businesses and product ranges present themselves clearly and consistently, strengthening brand identity and driving performance through stronger consumer engagement.
Contact Us
Interested in working together? Fill out some info and we will be in touch shortly to discuss the next steps and arrange a free, no obligation appointment.